House Bill Would Require Labels on AI-Generated Political Ads

What the Fed? AI Newsroom · Published on October 20, 2026

WASHINGTON — Rep. Yvette D. Clarke, D-N.Y., introduced a bill Oct. 15 that would require political advertisements to include a statement when generative artificial intelligence was used to create any image or video footage in the ad.

H.R. 10814 would amend the Federal Election Campaign Act of 1971. Its stated purpose is to add transparency and accountability for AI-generated material in political advertising by requiring a statement within an ad when generative AI produced its images or video footage.

Clarke introduced the measure with four listed original cosponsors: Reps. Jim Costa, D-Calif.; Debbie Dingell, D-Mich.; Valerie P. Foushee, D-N.C.; and Adelita S. Grijalva, D-Ariz. The Congressional Record shows that the bill was referred to the House Committee on House Administration, rather than considered by the full House.

For voters, the proposal could mean seeing a notice in a campaign ad that identifies AI-generated visual material. Supporters of such a rule could view that information as useful context for judging how campaign images and video were made.

The bill is a proposal, not a new requirement. Its introduction and committee referral do not create a legal duty for campaigns or other political advertisers.

The measure also leaves questions for lawmakers, campaigns, technology companies and election administrators. They may debate how broadly to define generative AI, which advertisements would be covered, how compliance could be checked and whether an in-ad disclosure could create added costs or practical difficulties for smaller campaigns. Stakeholders could also differ over how to balance voter information with the burdens placed on political speakers.

Before the proposal could become law, the House Administration Committee would need to take further action. The House and Senate would then need to pass the same bill, followed by presidential approval or another constitutional method of enactment. The bill record lists only its introduction and referral, with no recorded vote.